NEW NORMAL CAMPAIGN OF COVID-19 ADVERTISEMENTS BY WHO: A MULTIMODAL STUDY

After Covid-19 outbreak spread around the world, many advertisements campaign new normal life. WHO made some rules how way to life in normal. This research aims describe verbal and visual elements of by WHO. The used qualitative descriptive with an interactive model. technique collecting data was documentation. researcher Ideational Function analyze Grammar Visual Design Theory elements. Based on finding, there were three dominant First, participant goal (19). Second, process material (20). Third, circumstance manner (4). Meanwhile, also representational narrative (17). offer (19), medium long shot (6), oblique (16), eye level element compositional salience (54). conclusion more than showed images that readers understand looking at them just additional information not get misunderstood images. Thus, correlated convey meaning from viewers